Paid Search Campaigns are integral to any online marketing initiative since users are actively looking for what you offer. This means more visitors, leads, sales and income.

What we do:

Initial Strategy Consultation: SpencerSEM will meet with you to determine goals and metrics for success. We will establish a base for comparison, analyze pages and products, and look at additional opportunities outside of the search results page.
Recommendations: From the information exchanged in the Initial Consultation, SpencerSEM will recommend a course of action that includes Keyword Generation, Copywriting and Account Management.
Keyword Generation: SpencerSEM will research keywords that are relative to the products or services being promoted.
Copywriting: SpencerSEM has experience in writing copy for technical, retail, hospitality, destination and automotive clients. We know how to focus on attributes based on the landing page content, and are poised to track keyword and ad text progress to know what works and what can be improved.
Account Management: SpencerSEM will control all aspects of the campaign. This includes keyword selection, bid management, ad text copywriting and relationships with the search engines. All of these are done oh behalf of the Client.
Review, Revise, Report: SpencerSEM will monitor the campaign closely throughout its run. Any keywords or ads that aren't performing well will be revised to increase conversions, or they will be dropped to allocate money to better performing elements. Revisions are extremely important and the best feature of PPC advertising.Everything is tracked and monthly and quarterly reports will be provided to the Client.