Search Engine Optimization

It is well known that the vast majority of web sessions start with a search engine. This plainly illustrates the need for a strong search engine presence.

Search Engine Optimization is knowing the best way to make your website as relevant as possible for specific keywords that best describe your business. Optimization requires ongoing maintenance, monitoring and revising in order to retain top rankings.

What we do:

Initial Strategy Consultation: SpencerSEM will meet with the Client to determine goals. SpencerSEM will also conduct a site analysis of each page that requires optimization.
Code Analysis: SpencerSEM will analyze the source code of your website. We analyze titles, description, keywords, alt tags, and anchor text. SpencerSEM can implement the revisions or provide them to your web team.
Content Analysis: SpencerSEM will review the visible content on the page for keyword density, redundant text links for each graphical link and site map content.
Keyword Generation: SpencerSEM will create and recommend page-specific keywords based on popularity, relevancy and competitive knowledge.
Linking Relationships: SpencerSEM will research industry relevant partners in order to form Linking Relationships for the mutual benefit of both parties.
Directory Submission: SpencerSEM will submit your website to directories and industry specific directories.
Review, Revise, Report: SEO must be continually monitored and revised. SpencerSEM will review the success of the process monthly and quarterly, and provide detailed reports for each interval.