The primary focus of a site evaluation lies directly on ease of use. They typical user wants information and they want it fast. The user cannot buy your product, enlist your services, or download information if they cannot easily use the site. SpencerSEM can evaluate your site for its usability and functionality. This investment in time and resources pays for itself quickly by discovering users probable reasons for abandonment.

The website seems like a great place to put a lot of information about your product, but the truth of the matter is that the website is more like a billboard next to the interstate. You have most users’ attention for only seconds. And in these few seconds, they mostly read just a small fraction of what is on the page by scanning and jumping around the page. But that is OK. Because if your architecture is set up properly, a few seconds is all they need to find exactly what they want. Once a user it as your site, its purpose must be obvious right away. This is accomplished through strategically thinking about content, navigation and architecture from the beginning.