Whitepapers:

Search Engine Optimization Basics - A quick guide that gives an overview of steps that any business, large or small, can take advantage of for high rankings.

Articles:

Local Search - A vast number of searches are for products or services in the searchers home town. View hits and tips to get to the top of this search.

Value of SEM - Originally published in the AICPA May 2007 newsletter, this articles explains how and why Pay Per Click marketing can increase the performance of your website.

AICPA Tech+ Conference Materials:

Making the Most of Your Web Presence: What is Search Engine Optimization? - An overview into how search engines work and how you can use this information to increase your presence in the search engines.

How to Manage a Pay Per Click Campaign - The ins and outs of starting a PPC campaign and helpful tips as you begin this extremely effective marketing methond.